By John Neffinger, Matthew Kohut
Required analyzing at Harvard company institution and Columbia enterprise School.
Everyone desires to be extra attractive and powerful, yet few think we will be able to deal with the private magnetism of a invoice Clinton or an Oprah Winfrey. John Neffinger and Matthew Kohut hint the trail to steer via a stability of power (the root of recognize) and heat (the root of affection). every one turns out uncomplicated, yet just a couple of people determine the difficult job of projecting either at once.
Drawing on state-of-the-art social technology study in addition to their very own paintings with Fortune 500 executives, individuals of Congress, TED audio system, and Nobel Prize winners, Neffinger and Kohut display how we dimension one another up—and how we will learn how to win the admiration, appreciate, and affection we hope.
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