By Martin Ahlert
Martin Ahlert unterstützt die komplexe Entscheidungsfindung im administration von Kundenbeziehungen, indem er eine notwendige Erweiterung des Planungs- und Steuerungsinstrumentariums vornimmt und ein neuartiges, auf der AHP-Methodik basierendes software entwickelt.
Read Online or Download Einsatz des Analytic Hierarchy Process im Relationship Marketing: Eine Analyse strategischer Optionen bei Dienstleistungsunternehmen (Basler Schriften zum Marketing) (German Edition) PDF
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