By Dr. Lynda Lee Kaid, Christina Holtz-Bacha
The Encyclopedia of Political communique discusses the foremost theoretical ways to the sector, together with direct and constrained results theories, agenda-setting theories, sociological theories, framing and priming theories, and different previous and current conceptualizations. With approximately six hundred entries, this source will pay significant awareness to special political messages resembling political speeches, televised political advertisements, political posters and print advertisements, televised political debates, and websites. The audiences for political communications also are primary, necessitating focus on citizen reactions to political messages, how most people and citizens in democratic structures reply to political messages, and the results of every kind of media and message kinds.
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