Um am Markt erfolgreich zu sein, muß ein ordinary die Anforderungen seiner
potentiellen Nutzer erfüllen. Leider ist dies im schnellebigen Bereich der
Informationstechnik häufig nicht der Fall. Das Buch zeigt, used to be getan werden kann, um dauerhaft gute und marktfähige criteria zu entwickeln.
Erstaunliches Resultat des Buches ist, dass die populäre Forderung nach mehr Benutzern in den Standardisierungsgremien zu kurz greift. Die Analysen
zeigen, warum das so ist und worauf es letztlich ankommt.
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